hear, so many businesses that are using google dox. which is business' ability to store very large files, allow people in multiple locations geographically to access them, without having them stored, storage fees from an operations perspective, or reduced for the company. because google is paying to run all of the computers that are storing all of that information. with that baseline, now you over lay the entertainment services, and any of you that use kindle, if you have an kindle and iphone, you can put a kindle app on your iphone. it'll sink. it knows where you are in your book, whether it's on the kindle itself, or the kindle app. that's using that same type of underlying functionality for you to have an entertainment. i think the presence of entertainment through the cloud is really interesting. >> david, -- i know, david, you have a big music collection.